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SEO Terminology by Farooqueseo
301 - Permanent redirect; The most SEO-friendly option if you have to change file names or move pages. Using a 301 redirect should preserve search engine rankings for that particular page.
302 - Temporary redirect; Search engines typically do not like to see this command and may penalize or even ban a site as a result.
ABM - Automated Bid Manager; Software that automates routine tasks to make PPC campaigns easier to administer.
Adjacency - Relationship of words in a search query. Search engines assign higher value to web pages in which the search terms appear next to each other without other words in between.
AdSense - Google’s contextual based ad program. Website owners enable Google to administer text, image, and video ads that generate revenue on either a cost-per-click or cost-per-thousand-impressions basis.
AdWords - Google’s content targeted advertising PPC program. Advertisers bid on search terms for which their ads will appear in the SERPS for. Advertiser pays only when a user clicks on their ad.
Affiliate - An affiliate site markets products or services that are actually sold by another website or business in exchange for fees or commissions.
Algorithm - Set of factors and rules by which search engines determine relevance to compile their SERP rankings.
Allintitle - Google search command which returns sites that contain the search terms in the page title.
Allinurl - Google search command which returns sites that contain the search terms in the URL.
Alt Attribute - HTML element placed within an image tag which is used to describe the image to blind viewers or those with images turned off. Placing keywords here doesn’t carry much weight anymore because that technique has been abused in the past.
Analytics - A program which assists in gathering and analyzing data about website usage. Google analytics is a feature rich, popular, free analytics program.
Anchor Text - The words that appear clickable in a text link.
Astroturfing - Social media participation with the hidden purpose of branding, public relations, etc. while pretending to be an impartial member.
Authority - In SEO terms, a site attains authority when it has many inbound links coming from other authority sites within the same content neighborhood.
Back link - (IBL, inbound link, inlink, incoming link) An incoming link to a page from any other page or site.
Black Hat - Also known as Spamdexing; SEO tactics which defy search engine guidelines by attempting to deceive the spiders to attain high rankings.
Blogroll - A collection of links on a blog to other blogs.
Bot - Software application that runs automated tasks over the internet, such as a search engine spider.
Bounce rate - The percentage of visitors who leave a site without viewing any page other than the landing page.
Bread crumbs - Navigation links arranged horizontally above the page content that maps the path the user has taken to arrive at the present page.
Canon - The official version of a web page. Duplicate content can hinder your ability to rank highly and is often unavoidable due to the fact that the domains www.site.com, site.com, and www.site.com/index.html are supposedly treated as 3 separate pages by the search engines. Use the noindex meta tag on non-canonical versions and 301 redirects to the canon to deal with duplicate content issues.
CAPTCHA - Program that generates tests which most humans can pass, but computer programs can’t. This verifies the user as human when a form submit button has been activated.
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